Cliff Sorah, Martin Agency

How do you start with a BIG idea?

What would it have been like to be a fly on the wall when the creative minds behind the the Geico Cavemen ad campaign were at work?

On Aug. 19, Cliff Sorah, Creative Director at the Martin Agency, will share the creative process behind the success of campaigns for BF Goodrich, Geico and UPS.

“What’s important is starting with a big idea, rather than thinking about how to make something look cool,” he says. “How do you start on something with a big idea and build on it?”

Join us for a rare opportunity to learn about the inspiration behind the creative process for some of the most successful advertising campaigns at one of the country’s top advertising and marketing firms,
The Martin Agency.

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Cliff Sorah is a native of Richmond and graduated from Hampden-Sydney College with a bachelor of arts in humanities. He also attended Virginia Commonwealth University’s Art School. Before coming to The Martin Agency, he was a graphic designer for the Richmond magazine Style Weekly.

Cliff has worked at The Martin Agency for 21 years and is a Senior VP and Creative Director. He has worked on accounts such as Seiko, PING, Wrangler, Mercedes-Benz, Spike TV, CBS, Bank One, JFK Library, TV Land, Delta Faucet, Timberland, UPS, UPS NASCAR and is the current creative director for NASCAR, GEICO and BFGoodrich.

Cliff has won awards in The One Show, Communication Arts, British Design and Art Direction, L.A. Art Directors Annual, Ad Age Newspaper Ad of the Year, The Athenas, Graphis, New York Art Directors Show, ANDYs, the Richmond Show, the Obies and has had six campaigns in the finals of the Kelly Awards.